During my childhood, Christmas, Easter and a few other days were important days to be commemorated each year. St Valentine’s Day went by almost unnoticed. Nobody I can remember ever really celebrated Cupid’s Day.
Nowadays it seems like Valentine’s Day rose to the stature of a mini festive season. Now from a business point of view I can understand that it makes good sense. For many businesses February is one of the quietest months of the year and Valentine’s Day may add a very welcome cash flow injection in a ... continue reading