... continue reading
Over the years a countless number of books have been written on marketing. Numerous strategies of price, product, promotion and place (distribution), the so-called 4 p’s or marketing mix, are being discussed continually. Some authors even add more p’s to the mix, but the main focus remains;
to convince consumers to buy your product or service.
In our overcrowded markets you need an exceptional message to grab potential customers’ attention and then convince them to buy. If the actual product or service delivers well on the marketing promises ... continue reading
They say the first thing a motor mechanic needs to learn, is how to whistle in astonishment when opening a motor vehicle’s bonnet. It immediately prepares the client to expect a bigger bill than he originally bargained for.
So what a surprise when the man working on our vehicles this morning informed me that the repairs he’d done on my car would only be a fraction of what was estimated. It almost sounds too good to be true.
But it seems that we will not get off that easy ... continue reading
During the past week my wife and I were in a retail store when at noon the whole place suddenly turned dark. Immediately all the customers had to leave the store and the doors were closed for the next two and a half hours.
We still planned to visit a coffee shop afterwards, but then rather went home. The retail store and the coffee shop both missed out on our business that day and till now we have not returned. I believe this is just one very small example of ... continue reading
I think many business owners may envy the decisive power that a rugby (or for that matter any sport) referee has. When the referee had enough of unruly behaviour, he can show the offender a yellow or red card and the culprit needs to walk off the field without further ado.
Power and Authority
I read a news article about a rugby match between RC Jiki Gori and Locomotive Tbilisi played in Georgia. At a certain stage of the game, just as a scrum was set, the referee blew the ... continue reading