Over the years a countless number of books have been written on marketing. Numerous strategies of price, product, promotion and place (distribution), the so-called 4 p’s or marketing mix, are being discussed continually. Some authors even add more p’s to the mix, but the main focus remains;
to convince consumers to buy your product or service.
In our overcrowded markets you need an exceptional message to grab potential customers’ attention and then convince them to buy. If the actual product or service delivers well on the marketing promises ... continue reading