Archive | Character

Who will get my vote?

brand, choice, decisionsOver the years a countless number of books have been written on marketing. Numerous strategies of price, product, promotion and place (distribution), the so-called 4 p’s or marketing mix, are being discussed continually. Some authors even add more p’s to the mix, but the main focus remains;

to convince consumers to buy your product or service.

Good marketing

In our overcrowded markets you need an exceptional message to grab potential customers’ attention and then convince them to buy. If the actual product or service delivers well on the marketing promises ... continue reading

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Attitude is everything

stupidity, disability, parking, wheelchairThe past week I watched a program on TV about a man who is a quadriplegic after a motorcar accident. He only has very limited use of his arms and hands. Yet, in spite of his disability he, amongst many other things, still mows the lawn on their farm with a ride-on lawnmower and participates in archery.

What caught my eye though was the message printed on the back of his T-shirt;

The only disability in life is a bad attitude.

The late motivational speaker, Zig Ziglar, used to talk ... continue reading

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Becoming what I never thought I’d be

John Denver, Old SchoolIn 1981 John Denver had a hit song written by Dick Feller called Some Days Are Diamonds. On the contrary the song also says that “some days are stones.”

Later in the song he contemplates –
“Now the face that I see in my mirror
More and more is a stranger to me
More and more I can see there’s a danger

In becoming what I never thought I’d be.

Dreams

When young we all have dreams of what we would someday like to be or would like to ... continue reading

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Seasons in sport and life

watermelon, green, red, fruitFor many years I was a high school teacher and part of being a teacher means being involved in coaching different sports. So when I think of seasons one of the first things that comes to mind, besides summer, autumn, winter and spring, is rugby, cricket, athletics, etc.

Too long a season

Now it is interesting when for example the cricket season becomes long, how I start to look forward to the rugby season. The reverse is also true; after a long rugby season that sometimes carry on till almost ... continue reading

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When you’ve had enough

Rugby Yellow Card Enough All BlacksI think many business owners may envy the decisive power that a rugby (or for that matter any sport) referee has. When the referee had enough of unruly behaviour, he can show the offender a yellow or red card and the culprit needs to walk off the field without further ado.

Power and Authority

I read a news article about a rugby match between RC Jiki Gori and Locomotive Tbilisi played in Georgia. At a certain stage of the game, just as a scrum was set, the referee blew the ... continue reading

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2 Sam 12:25 “So he called his name Jedidiah because of the Lord.”

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