Welcome to Jedidiah: To be successful in today’s white water economy and world you need to be grounded, have direction and be excellent and significant in whatever you do. At Jedidiah we’d like to help you and your people to achieve just that.

Who will get my vote?

brand, choice, decisionsOver the years a countless number of books have been written on marketing. Numerous strategies of price, product, promotion and place (distribution), the so-called 4 p’s or marketing mix, are being discussed continually. Some authors even add more p’s to the mix, but the main focus remains;

to convince consumers to buy your product or service.

Good marketing

In our overcrowded markets you need an exceptional message to grab potential customers’ attention and then convince them to buy. If the actual product or service delivers well on the marketing promises ... continue reading

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Attitude is everything

stupidity, disability, parking, wheelchairThe past week I watched a program on TV about a man who is a quadriplegic after a motorcar accident. He only has very limited use of his arms and hands. Yet, in spite of his disability he, amongst many other things, still mows the lawn on their farm with a ride-on lawnmower and participates in archery.

What caught my eye though was the message printed on the back of his T-shirt;

The only disability in life is a bad attitude.

The late motivational speaker, Zig Ziglar, used to talk ... continue reading

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Becoming what I never thought I’d be

John Denver, Old SchoolIn 1981 John Denver had a hit song written by Dick Feller called Some Days Are Diamonds. On the contrary the song also says that “some days are stones.”

Later in the song he contemplates –
“Now the face that I see in my mirror
More and more is a stranger to me
More and more I can see there’s a danger

In becoming what I never thought I’d be.

Dreams

When young we all have dreams of what we would someday like to be or would like to ... continue reading

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Great minds think alike. Really?

car, mechanic, work, fixThey say the first thing a motor mechanic needs to learn, is how to whistle in astonishment when opening a motor vehicle’s bonnet. It immediately prepares the client to expect a bigger bill than he originally bargained for.

So what a surprise when the man working on our vehicles this morning informed me that the repairs he’d done on my car would only be a fraction of what was estimated. It almost sounds too good to be true.

Eskom

But it seems that we will not get off that easy ... continue reading

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100 Years ago

War, Victory, News, Newspaper, ArmiesThe past week I pondered about what life was like 100 years ago? After some internet research I realised that early 1919 was the aftermath of the WW1 (First World War). I believe conversations about the war were still the order of the day, a war that took the lives of more than 9 million soldiers with 21 million more wounded. Civilian casualties caused indirectly by the war numbered close to 10 million.

End of WW1

WW1 ended on the 11th hour of the 11th day of the 11th month ... continue reading

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2 Sam 12:25 “So he called his name Jedidiah because of the Lord.”

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