Tag Archives | character

Who will get my vote?

brand, choice, decisionsOver the years a countless number of books have been written on marketing. Numerous strategies of price, product, promotion and place (distribution), the so-called 4 p’s or marketing mix, are being discussed continually. Some authors even add more p’s to the mix, but the main focus remains;

to convince consumers to buy your product or service.

Good marketing

In our overcrowded markets you need an exceptional message to grab potential customers’ attention and then convince them to buy. If the actual product or service delivers well on the marketing promises ... continue reading “Who will get my vote?”

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Attitude is everything

stupidity, disability, parking, wheelchairThe past week I watched a program on TV about a man who is a quadriplegic after a motorcar accident. He only has very limited use of his arms and hands. Yet, in spite of his disability he, amongst many other things, still mows the lawn on their farm with a ride-on lawnmower and participates in archery.

What caught my eye though was the message printed on the back of his T-shirt;

The only disability in life is a bad attitude.

The late motivational speaker, Zig Ziglar, used to talk ... continue reading “Attitude is everything”

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Leaving a Legacy

While I was busy eating an apple this afternoon, I thought about the saying that it is not the number of seeds in an apple that is important, but

the number of apples in a seed.

The number of seeds in an apple is finite, but there are an infinite number of apples that can grow from one seed. In other words what is the potential hidden in that one seed? More favourable conditions will produce apples of better quality.

I believe the same is true for us humans. No ... continue reading “Leaving a Legacy”

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2 Sam 12:25 “So he called his name Jedidiah because of the Lord.”

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