I am always interested by what makes people support a certain business or sports team. One sure thing is that people love to support a winning team, but no team can always remain at the top.
Over the last couple of years many people were disillusioned by the performance of the Springbok rugby team.
Yet after they recently beat the All Blacks in New Zealand the tickets for the Springboks’ next match against the Wallabies were sold out within days.
As I’ve said, no team can always win. ... continue reading