
When you’re in business and a client tells you “I am in the market for ‘let’s say a motorbike’” you as the dealer knows that it is time to perform; a client with money that he or she wants to spend, needs your undivided attention.
One must remember that there are always more dealers that a client can turn to for the same business. So if you do not serve him or her well, the client’s money will just go to your opposition.
Customer effortMatthew Dixon et al in ... continue reading


Sometimes you get up in the morning with very little motivation for the day’s work. This morning was such a morning for me, not that it is such a challenging day, but because I felt gloomy and dispirited, some would call such a day a blue Monday.
Sitting here in front of my computer I fell asleep, only to wake up a little later to the most beautiful piece of melodious music you can imagine. So my thoughts took a short trip down memory lane of all the “music” I loved before.
During the past week I received the following in a WhatsApp from one of my friends. I do not know who wrote it, but I think it is an excellent description of the current situation.
When I started teaching about fourty years ago, we had no idea that we would one day have a computer in the school that would be able to perform certain administrative tasks. Yet about 15 years later the school had its own computer and we need not write each student’s report card anymore. It was printed on the computer, yet only those teachers trained for it were allowed to work on the computer.