By David Malherbe – Published in Drakenstein Gazette – Friday 7 February 2014
In last week’s article I called on readers to be cautious when taking on new debt because of the possibility that a raise in interest rates may be at hand; and before the newspaper hit the streets the interest rate went up by a half a percent.
But in the same breath we are warned that this may only be the beginning of more rate hikes over the next year and a half. The hike in interest ... continue reading
By David Malherbe – Published in Drakenstein Gazette – Friday 22 November 2013
You cannot handle a service beforehand like a product to inspect the quality thereof. So customers will not know what they’ll get before they have bought it. Therefore consumers usually rely more on word of mouth than on service-firm advertising.
This intangibility of a service makes it a lot more difficult to market a service business than a business that sells products. Other characteristics of services that make it more difficult to market, are that it cannot ... continue reading
By David Malherbe – Published in Drakenstein Gazette – Friday 8 November 2013
To market your products or services does not come cheap. To ensure that you do not waste money, you need to have a strategy, and a strategy needs planning. Your strategy can consist of any or a combination of the following elements:
By David Malherbe – Published in Drakenstein Gazette – Friday 25 October 2013
When you start your business, nobody except your family and maybe a couple of friends know about it. Therefore you need to get the message out there with the right people who would have a need for your products or services.
First of all it is important to ensure that what you have to offer will fulfill a need that at least some people have. If that is not the case, you can create a need for ... continue reading
Deur David Malherbe – Gepubliseer in Drakenstein Gazette – Vrydag 18 Oktober 2013
Ek lees verlede week in ‘n tydskrif, Jake White, voormalige Springbok Rugby afrigter, sê “Ek wil weer internasionale rugby afrig en nog ‘n Wêreldbeker wen.” Nou gaan hy egter eers die Sharks afrig.
Maar waarheen mik hy? Die meeste Super Rugby afrigters mik na die wen van die Super Rugby trofee. Jake White verseker ook, maar sy eintlike mikpunt is om nog ‘n Wêreldbeker te wen. Hy was al daar en hy is bekend met die groter ... continue reading
