Over the years a countless number of books have been written on marketing. Numerous strategies of price, product, promotion and place (distribution), the so-called 4 p’s or marketing mix, are being discussed continually. Some authors even add more p’s to the mix, but the main focus remains;
to convince consumers to buy your product or service.
Good marketingIn our overcrowded markets you need an exceptional message to grab potential customers’ attention and then convince them to buy. If the actual product or service delivers well on the marketing promises ... continue reading
The past week I watched a program on TV about a man who is a quadriplegic after a motorcar accident. He only has very limited use of his arms and hands. Yet, in spite of his disability he, amongst many other things, still mows the lawn on their farm with a ride-on lawnmower and participates in archery.
In 1981 John Denver had a hit song written by Dick Feller called Some Days Are Diamonds. On the contrary the song also says that “some days are stones.”
For many years I was a high school teacher and part of being a teacher means being involved in coaching different sports. So when I think of seasons one of the first things that comes to mind, besides summer, autumn, winter and spring, is rugby, cricket, athletics, etc.
