Marketing Strategy

By David Malherbe   –   Published in Drakenstein Gazette – Friday 8 November 2013

To market your products or services does not come cheap.  To ensure that you do not waste money, you need to have a strategy, and a strategy needs planning.  Your strategy can consist of any or a combination of the following elements:

  • Product:  You can have a strategy to emphasize the features of the product or service  when advertising.  E.g. best quality, best materials used, long lasting (e.g. batteries),  handmade, etc.  If your product / service is
  • ... continue reading

    Marketing your Produce

    By David Malherbe   –   Published in Drakenstein Gazette – Friday 25 October 2013

    When you start your business, nobody except your family and maybe a couple of friends know about it.  Therefore you need to get the message out there with the right people who would have a need for your products or services.

    First of all it is important to ensure that what you have to offer will fulfill a need that at least some people have.  If that is not the case, you can create a need for ... continue reading

    ‘n Hoër Mikpunt

    Deur David Malherbe   –   Gepubliseer in Drakenstein Gazette – Vrydag 18 Oktober 2013

    Ek lees verlede week in ‘n tydskrif, Jake White, voormalige Springbok Rugby afrigter, sê “Ek wil weer internasionale rugby afrig en nog ‘n Wêreldbeker wen.”  Nou gaan hy egter eers die Sharks afrig.

    Maar waarheen mik hy?  Die meeste Super Rugby afrigters mik na die wen van die Super Rugby trofee.  Jake White verseker ook, maar sy eintlike mikpunt is om nog ‘n Wêreldbeker te wen. Hy was al daar en hy is bekend met die groter ... continue reading

    Leadership

    By David Malherbe   –   Published in Drakenstein Gazette – Friday 11 October 2013

    To be an Entrepreneur, the owner of your own business, puts you in a leadership position that you have perhaps never considered yourself to be in.

    The basic aspects of being an entrepreneur is to start the business activities and then to keep them going.  You need to give direction to the business and this requires initiative.

    You cannot lead an organization and people unless you as the leader did not first determine what you would like ... continue reading

    Die Skuldstrik

    Deur David Malherbe   –   Gepubliseer in Drakenstein Gazette – Vrydag 4 Oktober 2013

    Enigiemand wat daaraan dink om ‘n besigheid te begin, se eerste vraag is gewoonlik “Waar gaan ek geld kan leen om die besigheid mee te begin?”  En ongelukkig is dit so dat bitter min besighede van die grond af kan kom sonder dat die eienaar(s) iewers vandaan finansiële hulp kry.

    Aan die ander kant is dit ongelukkig ook so dat ‘n mens baie maklik so gewoond raak aan baie skuld, dat ‘n mens later maar net meer ... continue reading