Archives: Publications

By David Malherbe   –   Published in Drakenstein Gazette – Friday 27 September 2013

Any business needs a market to sell their products or services to.  We often tend to think of a market as consumers who buy from us.  But there is a market that most people, except marketers, usually seldom really get to know.  This market is known as the industrial market.  This simply means that you sell the majority of your products and services to other businesses instead of to the final consumer.

But for businesses that sell ... continue reading

Deur David Malherbe   –   Gepubliseer in Drakenstein Gazette – Vrydag 13 September 2013

Elke besigheid produseer iets – ‘n produk of ‘n diens.  Maar wat van ‘n winkel wat net produkte aankoop om weer te verkoop?  Hulle lewer ‘n diens deur ‘n groot verskeidenheid produkte van verskeie fabrikante onder een dak bymekaar te kry sodat die verbruiker dit alles op een plek kan koop.

Wat ‘n onderneming egter ook al produseer, dit bly belangrik dat die produksieproses so goed en effektief as moontlik bestuur sal word.  Met goeie bestuur word ... continue reading

By David Malherbe   –   Published in Drakenstein Gazette – Friday 6 September 2013

Business owners usually strive to become more efficient in their businesses. That means lowering cost(s) as well as effort to obtain the required result(s). Therefore they often take the route of more technology.

So instead of doing marketing by talking to people and listening to them, they send them e-mails.  They also tend to make use of complex phone answering systems which stop clients from reaching a real person.  “For accounts, press 1; for sales, press 2; ... continue reading

Deur David Malherbe   –   Gepubliseer in Drakenstein Gazette – Vrydag 30 August 2013

Minister Rob Davies het onlangs genoem dat 7 uit 10 besighede wat in Suid-Afrika begin word, binne 12 maande weer hul deure sluit.  So ‘n droom wat nie realiseer nie, veroorsaak baie pyn en mense verloor baie geld.

Ongelukkig het daardie 70% mense gewoonlik die geld om die besigheid te finansier by ‘n bank geleen.  Dit maak dat die pyn nog lank uitgerek sal word omdat die bank gewoonlik sonder uitsondering van die eienaar vereis om in ... continue reading

By David Malherbe   –   Published in Drakenstein Gazette – Friday 23 August 2013

It feels somewhat strange for me to write about women in business, seeing that I am not a woman. One thing though is that the influence of women in the economy is much bigger than most people can even imagine, and it is growing.

To ignore it is to miss out big time. In the USA it is estimated that 20% of working women earn more than their husbands.  80 – 90% of household goods and up ... continue reading